Google has become a dominating entity on the World Wide Web and some people see them as a positive influence or negative influence.

It is important to remember that as far as search engines go, there are many more out there than just google, Yahoo and Windows Live Search are 2 examples but the list is endless.

The reason many web masters love Google is because of the host of other features they offer. A rough outline of each feature is below:

Google AdWords

AdWords is a way for you to advertise your website through Googles' search engines and also through other 'AdSense' users. You are able to define how much you are willing to pay Google for each click of your advert. In this way you don't pay Google unless people actually click to see your site. Your advert may be seen hundreds and thousands of times but you only pay for actual visits generated by the ad. You can choose keywords and geographical variants to make sure you ad is only seen by your target audience.

Google AdSense

AdSense is a simple way to generate revenue from adverts on your site. Google have thousands of advertisers on their network and all you need to do is implement a simple bit of code and adverts can been seen on your site. You generate an income for every ad that is clicked - and best of all you don't need to worry about finding advertisers.

Firefox With Google Toolbar

Firefox has become more and more prominent amongst internet users, Google and Firefox work very closely together and have generated a version of the infamous browser which includes a google add on. The Google features will display information including your sites' PageRank (the system Google uses to determine how valuable your site is). You can also download add ons for Firefox including Alexa data (information of how popular your site is over the entire WWW).

Google Analytics

Whilst all Floppynet packages include site statistics and user information, you can also use the free services of Googles' Analytics which present this information in a very graphical interface. Everything from how users found your site, what keywords they used on Google, which part of the world they are from, what times of day are most popular and so on. With a very simple interface you can even integrate this with the AdWords account to combine data to a much more useful entity.

By learning about your users and their trends you can tailor your site to better suit these people, or to appear more attractive to potential visitors you are not attracting.

Webmaster Tools

Google also offer a host of Webmaster tools for free, the tool explains how often your site is indexed by google, problems encountered including invalid links and missing pages, how often Google visits your site. You can even upload a sitemap so Google know about every page on your site and can make sure they index them as often as possible.

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